ONS VIR JOU TVC & CAMPAIGN

Skript was approached by Virseker to come up with an entirely new campaign for their various insurance products. after previous campaigns that focused mostly on humor, it was time for a new approach. One that could connect with consumers on an emotional level.

 

The solution was ambitious, yet simple. We would look for real Afrikaans people, in real Afrikaans environments, and show how Virseker supports them, as well as their language. The production traveled all over the country, and from small towns to the biggest gatherings, we showed what, and for whom, Virseker really stands for.

 

The result was an integrated campaign that was shown with huge success on television, online and in print format.

Credit:
Directors: Nicol Dippenaar (@nicoldippenaar) / Bernard de Clerk (@thebernard)
Cinematography: Nicol Dippenaar

Script: Dirk Hanekom (@iamzirkie)
Editor: Alain Lotriet (@alain_lotriet)
Producer: Bernard de Clerk (@thebernard) / Dirk Hanekom (@iamzirkie)

© 2020 SKRIPT (PTY) LTD