#PLACESYOUCANEXPLORE by Skript
Skript executed an international content-lead social media campaign to promote the Hyatt luxury hotel group's Winter Special. The concept had to resonate with the US market (which is the main feeder market for the participating Hyatt Hotels) and the following local markets: London, Paris, Shanghai, Tokyo & Dubai. The Solution: an influencer driven campaign called #PlacesYouCanExplore.
The campaign was based on the 5 senses, each sense representing a different city and portrayed by a local influencer. Furthermore we identified an US based travel influencer as our main subject and used a combination of video, cinemagraphs and photography to package his interactions with the 5 local influencers. The content was strategically seeded on owned and paid online media channels to effectively target the main feeder market and the supporting local markets.
CASE STUDY VIDEO
EPISODE 1: TOUCH - THE TANGIBLE TACTILITY OF TOKYO
In the first episode of this 5-part video series our US influencer (@samciurdar) explores Tokyo with local influencer Misha Janette (@mishajanette) based on the sense of Touch.
EPISODE 2: TASTE - THE DIVERSE FLAVOURS OF SHANGHAI
In the second episode of the #PlacesYouCanExplore video series our US influencer (@samciurdar) explores the city of Shanghai by tantalising his tastebuds with local food blogger @shanghaigirleats.
EPISODE 3: SIGHT - THE VISUAL SPLENDOUR OF DUBAI
The third episode of the #PlacesYouCanExplore campaign sees our US influencer (@samciurdar) experience the sights Dubai has to offer with local influencer @followtheraven as his guide.
EPISODE 4: SOUND - THE REVERBERATING SOUNDS OF LONDON
The penultimate episode of the #PlacesYouCanExplore campaign follows our US influencer (@samciurdar) through the streets of London where he explores the sense of sound. He relies on local musician/photographer Lawrence Thomas to guide his ears through the melodies and the madness of The United Kingdom's capital.
EPISODE 5: SMELL - THE AROMAS OF PARIS
The #PlacesYouCanExplore campaign concludes with our US influencer (@samciurdar) meeting up with Parisian actress/blogger Victoria Monfort (@vicmonfort). Experience the aromas of Paris with them as they explore cafes, bakeries, perfumeries and everything in between.