Advertising is like land, and content is the house we build on it. But if your house doesn’t have a good foundation, it’s going to fall down, right?
A good brief is a foundation we build on, so while it may feel like a chore before we get to the fun stuff,
it’s crucial that we start with something solid. The briefing template below will help us to build a house we can all be proud of.
So enough of the construction metaphors, let’s get to it!